Project Description
Vodafone Idea, also known as “Vi,” is one of India’s largest telecom service providers and a key client of Lollypop Design Studio. I had the privilege of contributing to multiple projects for Vi across both the consumer and enterprise segments. This case study spotlights one such project focused on enhancing the digital experience for corporate customers.
Vi business is a part of Vodafoneidea group that provides solutions related to IoT, mobility, connectivity, security, communications and cloud to support the growing needs of corporate customers.
Key Contributions
• Led the end-to-end visual design for the postpaid mobility journey, collaborating with cross-functional teams including the squad leader, brand, content, animation, UX research, and engineering teams to deliver high-quality designs that aligned with both user needs and business objectives.
• Worked with agility, producing multiple design iterations rapidly to help the team meet project milestones and achieve targets efficiently.
• Took ownership of coordination with the squad leader to understand business requirements, ensuring design decisions were informed by strategic goals and stakeholder expectations.
CLIENT
SKILLS
Prototyping
Visual Design
Design System
Engineering Hand-Off
Cross-Collaboration
Stakeholder Management
TOOLS
Jira
Zeplin
Google Workspace
Figma
Fijam
ROLE
Visual Designer
TIMELINE
Feb’22 - Apr’22
TEAM
Squad Leader
Design Lead
UX Manager
UX Researchers
UI Designer - Anam (me)
Scrum Master
Animator & Motion Graphics
Content Team
Brand Team
IBM Development Team
AWARDS
CII Award for Innovation & Digital
Solution + Several other awards &
recognition
With Work from Home, Learn from Home, and Entertainment from Home emerging as the new way of living amid the pandemic-induced social distancing norms, customers in India evolved in their needs and expectations for high-speed data.
Keeping this in mind, in 2022, our team at Vi business launched new postpaid plans for corporate customers to help them strike the right balance between business objectives and employee preferences in an increasingly hybrid working environment.
Challenge
How might we maximise the post paid plan purchases from corporate customers?
Solution
Vi Business website streamlines the purchase process, helping customers compare plans, make informed decisions and buy postpaid plans with ease.
Let’s take a look
Customers can purchase the plan with a clear and concise call-to-action and message.
Vi business website landing page (mobile version)
Choose plan tab
Provides precise instructions
Steps to purchase the plan
Simplified steps to make the purchase
Select plan
OTP verification
Adding personal details
Clear guidance post purchase
Purchase confirmation
Results within 10 days of the launch
90
100
80
Account Leads
Connection Requests
Orders Closed
Work that I led
• Gather Requirements
• Understand user goals and business needs
• User flows
• Low-fidelity wireframes
• Branding and crafting content
• Approval from squad leader
• High-fidelity Wireframes
• Prototype
• Visual design
• Animation
• UI components
• Test final designs with internal team
• Gather feedback and iterate
• Developer handoff
• Push it live
• Test with users & iterate
Understand
Build
Design
Test
Launch
Our approach
High level team structure
Squad Leader
Brand Team
Content Team
UX Designer
UI Designer (me)
Illustrator/Animator
Engineering Team
Scrum master
Design Lead
Make the post paid plan purchase process intuitive.
Help users buy the plan with a straightforward process.
Maximise post paid plan purchases from corporate customers through the website.
Project objectives
BACKGROUND
Vi business post paid mobility
Vi Business postpaid mobility is a customised mobile service for small, medium and large enterprise, providing flexible features, predictable monthly billing, and efficient communication solutions designed to meet their business needs.
Core experience
The core experience enables a customer to choose a plan, select the number of connections required & on submission of the request receive an acknowledgement email. The customer’s needs are then fulfilled by Vi Business team.
Why digital?
70% to 80% of B2B buyers and sellers preferred remote human interactions or digital self service in India post covid-19
My process
Research
I collaborated with the product team to gain a clear understanding of the postpaid mobility product its target customers, business goals, and overall project objectives. This helped establish a strong foundation for aligning design decisions with both user and business needs.
Developer Handoff
Throughout the process, I closely stayed in touch with engineers to ensure the designs were intuitive, aligned with user needs and business goals, and technically feasible for implementation. This seamless handoff helped deliver a cohesive and high-quality final product.
Design & Prototype
I worked closely with UX designers and researchers to stay aligned on the product direction. Although it was beyond my initial scope, I took the initiative to create early-stage design concepts, which allowed me to plan the interface more effectively and anticipate potential challenges.
Test & Iterate
Once the core wireframes were ready, I refined them using existing design system components. During this stage, I connected with the brand team to guide the creation of visual assets, partnered with the content team to craft final copy, and coordinated with motion designers to plan animations for various use cases.
Who is Vi business ideal customer?
The target users are corporate customers from various segments that include larger enterprises, medium-sized businesses, small and micro businesses, startups, government and public sector organisations.
Wireframes & prototype
At the wireframe stage regular communication with engineers allowed me to consider their perspective and capabilities, ensuring that the designs were user-friendly and easy to implement.
Design system & visual consistency
The existing Vi design system was extensive, so I took the time to thoroughly familiarize myself with it to ensure visual consistency across the final designs. I also defined and created new components for the Vi Business website, which helped the team maintain cohesion and easily scale the design across additional pages.
Select post paid plan journey
Select plan full scroll
OTP verification journey
Personal details pages
Thank you pages
Final output
Reflections and Learnings
Stakeholder management
The project involved various stakeholders: product managers, squad leaders, UX researchers, brand teams, and engineers. I learned to communicate design decisions and collaborate with cross-functional teams.
Project planning
This project had a 1.5 month design timeline, and engineering execution began in parallel. I learned to effectively plan and communicate my timelines with stakeholders in order to achieve our objectives.
Adapted to working in fast paced setting
While juggling multiple projects, I efficiently managed my time to consistently deliver quality work.
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ANAM KORADIA 2025. ALL RIGHTS RESERVED.
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